At Channel Beacon, our mission is to help software companies, from $10 to $50M in revenue, accelerate growth through smart channel strategies, ecosystem partnerships, and measurable go-to-market execution. Over the years, our CEO and now JSG’s SVP of Ecosystem Acceleration, Marc Palombo, has guided scale-ups and startups through the complexities of building and expanding their partner revenue programs.
We know that growth doesn’t happen in a vacuum. Startups need access to larger ecosystems and enterprises need unique innovations and proven strategies to better serve SMB and SME customers. That’s why Channel Beacon is proud to work with the team at JSG (JSGNow.com).
Why JSG?
JSG has deep relationships with some of the world’s largest tech and telecom companies from $500M to over $1B in annual revenue. Their team is comprised of senior, highly experienced channel professionals who have worked at the enterprise scale and know what it takes to align global ecosystems for growth.
By working with JSG, Channel Beacon gains access to this powerful network while providing complementary expertise in helping smaller, more agile companies grow and scale.
The Role of Ecosystem Acceleration
As part of this collaboration, Channel Beacon CEO, Marc Palombo, will serve as JSG’s SVP of Ecosystem Acceleration. In this role, Marc will bring his proven methodology for building and scaling SMB/SME strategies into the enterprise arena. This synergy allows larger organizations to benefit from startup-level agility while smaller IT companies gain a bridge into much larger ecosystems.
What This Means for Our Clients
For Channel Beacon clients, this partnership opens doors that would have traditionally been out of reach. Through JSG’s enterprise network, startups and scale-ups can now access:
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Enterprise partnerships that accelerate co-sell, co-market, and marketplace growth
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Global system integrator (GSI) opportunities with firms that typically engage with $500M+ companies
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Cross-pollination of best practices between enterprises and startups, creating more innovative approaches to channel development
For JSG’s enterprise partners, the benefit is equally clear: access to a proven model for SMB/SME ecosystem acceleration that can drive incremental revenue and unlock new market segments.
The Bigger Picture
This collaboration represents more than just two firms working together — it’s about building a growth bridge between startups and enterprises. By combining Channel Beacon’s focus on scale-ups and JSG’s enterprise reach, we’re creating a new kind of ecosystem acceleration engine that drives measurable outcomes on both sides of the market.
👉 In short: Startups get access to enterprise ecosystems, enterprises get access to startup agility, and everyone wins.
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